Does it work?

Does it work? Maybe! A 2018 study conducted at Northwestern University showed that 20 weeks of daily facial exercise did indeed yield measurably firmer skin, and fuller upper and lower cheeks. The protocol involved 30 minutes a day for the first 8 weeks of the study, then every other day thereafter.

“I recommend facial exercises to be done every day,” says New York dermatologist Doris Day, MD. “We exercise our face every time we make expressions, and most people overuse certain muscles which ends up weakening the opposing muscles. When you frown often enough to create a crease, you’re overusing those muscles and weakening the muscles that lift and smile, because you’re using those muscles less. Another rule is that muscles can only pull in one direction. So for every muscle pulling down, there’s an opposite/paired muscle that pulls up. I try to teach my patients (and I have a section in my book Beyond Beautiful devoted to this) how to do facial exercises to lift and rejuvenate. It helps in-office treatments last longer and in many cases it can even help delay the need for treatment.”

Information and image by via:,then%20every%20other%20day%20thereafter.